Livestreaming has become a new way for clothing retailers at the Qingdao Jimo Clothing Market to boost apparel sales and stimulate domestic demand.
Presenters showcase products while responding to feedback from viewers online. The links embed real-time broadcasts and allow viewers to place orders immediately.
A retailer sells clothes via a livestream in Jimo district, Qingdao. [Photo/guanhai.com.cn]
Before the livestream, her clothing store usually sold only about 20 pieces a day.
Clothing shop owners in Jimo boost sales through livestreaming. [Photo/guanhai.com.cn]
More merchants at the Jimo Clothing Market have been promoting clothing sales via livestreaming like Li.
A training base for internet influencers in Jimo [Photo/guanhai.com.cn]
In recent years, Jimo district has been ramping up efforts to promote livestreaming e-commerce in order to boost its retail sector.
A merchant sells shoes through a livestream. [Photo/guanhai.com.cn]
It has taken many measures to facilitate new shopping and consumption models, such as introducing multi-channel network (MCN) institutions, opening online sales channels for offline businesses, and providing livestreaming e-commerce training courses in order to offer "digital transformation" solutions for more enterprises.
