During the 8-day National Day holiday coinciding with Mid-Autumn Festival, Qingdao experienced unprecedented tourism boom: On Ctrip platform, Qingdao ranked among the Top 10 domestic long-distance travel destinations, standing as the only selected city in Shandong Province. The city's overall tourism bookings increased by 18% year-on-year, establishing its position as "The Premier Northern Coastal Resort City."
Enriching Experience Scenarios Around Traditional Culture
Over the sea the round moon rises bright,
And floods the horizon with its silver light.
The millennia-old moon radiates contemporary poetry and captivating experiences through cultural and tourism integration.
As night falls, boarding cruise ships to join the "Night Tour of Fushan Bay - Chaoqi Concert" and having a flowing encounter with the full moon became popular experiences during the holiday. Unlike the fixed perspective of moon viewing on land, the moonlight over the sea conceals thousands of dynamic postures, vividly presenting the timeless artistic conception of "the moon rising magnificently over the sea." The soft singing of resident performers intertwining with sea breezes adds romantic atmosphere to this moonlight journey.
Launching Immersive Experiences to Activate New Consumption
This holiday witnessed accelerated emergence of new cultural tourism formats, scenarios, and models, with diverse "culture & tourism+" initiatives injecting continuous vitality into the market.
The Tsingtao Beer Museum won significant favor with a range of immersive experiences themed around the Mid-Autumn Moon, from interactive games to tasting events. During the holiday period, Tsingtao Beer Museum received approximately 90,000 visitors. Also capitalizing on the city's signature beer culture, the "Mini Beer Festival" at Qingdao Golden Beach launched on October 1 in Golden Beach Beer City, West Coast New Area, continuously polishing the city's "Beer City" reputation through regular festive activities, creating a never-ending beer festival. Notably, "wedding economy" emerged as a new growth point in this year's holiday tourism. At Shandong's first "high-altitude romantic marriage registration point" - Cloud Sea Sky Marriage Registration Office, newlyweds competed for appointments, capturing ceremonial moments at the closest place to the sky.
Editor: Ruichen Yuan
