Long anticipated by citizens and tourists alike, the Qingdao warm-up campaign for the King of Beer Contest of the 36th Qingdao International Beer Festival has officially got underway. The first warm-up match grandly opened at Red Hot Tavern in Taidong, unlocking innovative modes of beer revelry via trendy nighttime competitions to build momentum in advance for this summer’s grand beer gala.
To guarantee fairness and professionalism, this match adopt well-structured competition categories featuring separate contests and awards for the Men’s Division and Women’s Division. The arrangement ensures a quality competitive experience for all participants and encourages beer enthusiasts across the city to sign up. Both novice participants and seasoned beer lovers can step onto the stage to compete and showcase their prowess.
The match boasts spectacular rewards, with Red Hot Tavern in Taidong offering prizes worth a total of 12,000 yuan to treat all contestants, allowing competitors to claim generous rewards while enjoying the thrilling beer competition.

Beer aficionados from across the region gathered at Red Hot Tavern in Taidong for a spectacular showdown, battling it out in a fierce contest testing speed and stamina. Contestants gave their all with peak form, displaying explosive speed in sprints and steady composure during prolonged duels. The event was packed with highlights and brimming with vibrant atmosphere. After multiple intense rounds of competition, the champions, runners-up and third-place winners of the Men’s and Women’s Divisions of this preliminary heat were decided. Competitors demonstrated extraordinary skills, lighting up the summer night arena with outstanding performances.
The 36th Qingdao International Beer Festival will open on July 17 at Jinshatan Beer City in West Coast New Area, Qingdao. The official rounds of this King of Beer Contest will be held at the West Performance Square of Jinshatan Beer City, with upgraded top-tier rewards and enhanced prize value to reward every contestant wholeheartedly.

With the car grand prize and a full range of tiered cash rewards, the competition has become an exceptionally appealing summer event. The Qingdao preliminary heats for the King of Beer Contest of the 36th Qingdao International Beer Festival will continue, scouting for amateur beer masters and rallying enthusiasts citywide.Standout contestants from this heat and subsequent preliminary rounds will qualify for the grand final, where they will compete for substantial cash prizes, the luxury car reward and the supreme title of Annual King of Beer.
Beneath the starry sky permeated by malt fragrance, guests from home and abroad are warmly invited to Jinshatan Beer City in Qingdao West Coast New Area for an intoxicating summer rendezvous.
Editor: Chen Yamei/ Wang Yulin
