On August 5, Qingdao Airport Group and Tsingtao Brewery Group jointly launched the “Qingdao Airport Welcome Beer” themed campaign. From welcome stations and fun IP interactions to pop-up performances and parades, Friendly Shandong will greet every visitor arriving in Qingdao with a refreshing glass of fresh draft beer at both domestic and international arrival halls of Qingdao Jiaodong International Airport.
Upon landing at Qingdao Airport, travelers will receive more than just flowers. They will also experience Qingdao’s most distinctive welcome tradition — the “Qingdao Airport Welcome Beer.”
The “Qingdao Airport Welcome Beer” is a new cultural tourism IP jointly created by Qingdao Airport Group and Tsingtao Brewery Group. Through a glass of fresh draft beer, the initiative aims to build an interactive connection between those welcoming guests and those arriving in the city, allowing every traveler to experience the warmth and hospitality of the “Beer City” from their very first moment in Qingdao.
Five Ways to Make Your Arrival More Than Just a Stopover
The “Qingdao Airport Welcome Beer” is far more than a simple glass of fresh beer. Throughout August, Qingdao Airport Group will create an immersive cultural tourism experience along the passenger arrival route.
① Fresh Beer Welcome Station — Your First Taste of Qingdao Begins a Lighthearted Beer Journey
As travelers walk out of the arrival hall, they will be greeted with their “first glass of fresh beer in Qingdao” — and this is Qingdao.
At the Fresh Beer Welcome Station, local residents coming to meet friends and family can receive free fresh draft beer and personally present it to their arriving guests. Qingdao Airport has also introduced a stylish backpack-style mobile beer dispensing device, offering a rotating selection of specialty beers, including Tsingtao Pure Draft, white beer and dark beer during the campaign period. The first sip of freshly brewed beer upon arrival will become one of the most memorable moments of the journey.
② “Ha Jiu(Drinking) Duck” IP Interaction — Can You Crack the Secret Code?
Staff members dressed as the “Ha Jiu Duck” mascot will welcome visitors at the arrival hall and engage them in fun activities, including completing half-sentence secret codes and answering quick-fire Qingdao tourism questions. Those who successfully complete the challenges can raise a glass with the mascot and take photos together, capturing the first joyful moment of their Qingdao journey.
③ Immersive Performances — Pop-ups and Parades Bring the Arrival Experience to Life
From August 5 to 7, visitors can enjoy daily performances every afternoon, with surprises throughout the experience.
August 5 afternoon:
A Chinese-style music band will perform classic pieces inspired by Qingdao’s unique elements of mountains, sea, beer and moonlight.
August 6 afternoon:
Mascot characters and clown performers will parade through the venue, distributing beer cups and creative balloons.
August 7 afternoon:
A pop-up street dance performance will bring energy and excitement to the arrival area, creating a lively atmosphere for visitors entering Qingdao.
④ Photo-perfect Welcome Scenes — Your Ideal Travel Moment Starts Here
Centered around the theme of the “First Welcome Beer in Qingdao,” multiple photo spots have been created in the domestic and international arrival areas of Qingdao Airport, featuring themed installations, atmospheric light displays, exhibition boards and handheld photo props.
Whether traveling alone, visiting with family or gathering with friends, every visitor can find the perfect angle to capture their Qingdao moment.
⑤ Intangible Cultural Heritage Showcase — Discover the Cultural Charm of Qingdao
On August 5, the event venue will feature Qingdao-style intangible cultural heritage experiences, including dough figurine making, tea ceremony and handmade jewelry crafts. Local artisans will demonstrate their skills on site and provide simple hands-on experiences.
Meanwhile, Qingdao’s time-honored brands, distinctive cultural products and coastal specialties will be showcased together, creating a new airport-based cultural tourism consumption scene centered around “The Taste of Qingdao” and “The Impression of Qingdao.”
Arrive in Qingdao and “Have a Beer”!
One glass of beer, one city, one heartfelt connection.
Raise a glass of sincerity with the Qingdao Airport Welcome Beer and officially begin your lighthearted beer journey in Qingdao.
Editor: Zheng Luo/ Wang Yulin
