The city is an important source of passenger output, but also a destination for the host and guest to share a better life. Moreover, it is a source of tourism innovation and development. View Qingdao from the perspective of tourism, and you will find this modern city is becoming a new space for a better life shared by both hosts and guests.
From April 20 to 23, the International Mayor's Forum on Tourism——Zhengzhou, China 2021 was held in Zhengzhou, which released the "International City Tourism Investment Report" and the "Survey Report on Tourist Satisfaction of International Tourism Cities", both of which ranked Qingdao among the top 10 in China, with tourist satisfaction improving from the eighth in China in 2019 to the sixth in China in 2020.
Qingdao is focusing on building an international coastal tourism destination. It is among the top ten cities in China for tourism investment and tourist satisfaction, which demonstrates Qingdao's increasing international city influence and it will provide an important boost to Qingdao's cultural and tourism development in the Year of Project Landing and high-quality development of cultural and tourism.
Tourism Investment Explains the City's Infinite Vitality
Qingdao Tourism Investment was Recognized by the Industry
Tourism is not born to happen in cities, but cities are born to be inseparable from tourism. As a tourist city, Qingdao interprets the infinite vitality and diverse possibilities of the city.
The 2021 International Mayor's Forum on Tourism——Zhengzhou, China covers a number of exciting events such as the Tourism City Summit, five tourism symposiums, and the International Tourism City Online Travel Fair. On April 21, China Tourism Academy released the International City Tourism Investment Report at the forum.
The report concludes that city tourism awareness and existing traffic, government support and tourism development policies, and city tourism resources are the three major determining factors influencing city tourism investment. The top 10 tourism investment hot spot cities, including Qingdao, excelled in these three dimensions.
As a domestic and internationally renowned tourist destination city, Qingdao is extremely rich in tourism resources. The seaside scenery of the bay, cape and island reflecting each other, and the city scenery of the mountains and sea embracing each other, make Qingdao the most beautiful seaside scenery belt in China and a famous destination for tourism, leisure and sightseeing, business and exhibition at home and abroad, and the only city in China selected as the most beautiful bay in the world. As a national historical and cultural city, Qingdao is a blend of East and West and has a strong cultural heritage. The constant emergence of new tourism formats keeps Qingdao's cultural tourism innovative and dynamic, constantly attracting tourists from home and abroad.
At the same time, the report also reveals that tourism facilities support and software service level are the main bottlenecks of urban tourism investment, and planning, investment preferences, financing channels, policies, impact environment, and coordination of interests become the concerns of urban tourism investment, which provides a good reference for the development of Qingdao and other tourism cities.
Repeatedly Favored by Major Cultural Tourism Projects
In recent years, Qingdao's cultural tourism investment attractiveness has continued to grow.
On December 3, 2020, in a special year when the cultural tourism industry is facing an unprecedented test, the 2020 Qingdao Cultural Tourism Key Project Signing and Roadshow Summit allows Qingdao to trigger a passionate national debate and feel the spring of cultural tourism investment in advance.
On March 26 this year, another important cultural tourism project, Qingdao Base for international Cultural Trade, was signed. The six parties will jointly build a Qingdao Foreign Cultural Trade Base in Qingdao Free Trade Zone and strive to create a national foreign cultural trade base; create a new highland for cultural trade in Northeast Asia and China, Japan and Korea and create a new economic growth point for Qingdao's film and television industry and cultural industry. The project will create a new economic growth point for Qingdao's film and television industry and cultural industry.
Multi-Point Efforts to Enrich the Investment Business
In order to stand tall, think far, cultural tourism investment is a battle of wits.
In the afternoon of April 21, "Fashion Qingdao, Ocean City, Invitation from the Sea" Qingdao Culture and Tourism Promotion Conference was held in Zhengzhou. In the venue, a poster of investment promotion of Qingdao cultural tourism attracted the attention of many Zhengzhou cultural tourism enterprises. Just take out your cell phone and scan, a simple QR code encompasses everything: Qingdao cultural tourism investment policy, the specific situation of the projects under construction, investment information, supporting resources, promotional film, etc.
Currently, Qingdao is using all kinds of new industries to empower the cultural tourism industry. Last month, the Qingdao Culture and Tourism Bureau organized a delegation to Shenzhen to attract investment. They visited a number of cultural tourism head enterprises and associations, and actively go out to attract investment to introduce quality projects. In the same month, a number of key projects in Shenzhen came to Qingdao to implement the details of cooperation, and reached a number of cooperation intentions in further developing Qingdao's animation industry and improving the quality of urban art.
Located at No.1 Pavilion Tao Road, the ecological complex of industry and investment has become an international living room for investment in cultural tourism in Qingdao, holding regular project promotion and investment and financing exchange meetings to build a grafting platform for project parties and investors.
Create a Hotbed of Cultural Tourism Investment in All Aspects
In accordance with the municipal government's 'project landing year' deployment, this year will focus on promoting the signing of a total investment of 70 billion yuan of 26 projects to land.
Qingdao Cultural Tourism will increase investment in new industries such as aviation, ice and snow, hot springs, recreation, film and television, animation, cruise ships, yachts and islands. At the same time, to explore the industrial chain investment, to film and television, music production, e-sports animation, webcasting, fashion design and other aggregated industries as a pilot, the construction of industrial parks in Shinan District, Jimo District. For Beijing, Shanghai, Shenzhen, Guangzhou and other industrial parks to carry out park operation and management and overall investment promotion of park resident enterprises, with a more superior business environment and industrial policies to attract the entire industrial chain to Qingdao.
Qingdao will also increase the cultural tourism policy innovation, learning from the experience of Shanghai, Shenzhen, Hangzhou and other advanced cities. At the same time, it will keep an eye on the frontier of cultural tourism industry development, revise and introduce a new round of promoting culture, tourism, high-quality development opinions, coordinate incentives and support policies. Moreover, it will focus on increasing the incentives and support on cultural and creative, high-quality tourism and new business, promote the integration of cultural tourism and strengthen industry innovation. Therefore, the government, the market and the society coordinate and govern the industrial development system.
Tourists' satisfaction makes tourists come back with satisfaction
Tourist satisfaction ranks among the top ten in China
In addition to being favored by cultural and tourism projects, tourists' praise is also precious for a tourist city. According to the survey report on Tourist Satisfaction of International Tourism Cities, Qingdao rose to the sixth place of tourist satisfaction of Chinese cities in 2020, and the top ten cities include Chongqing, Suzhou, Sanya, Hangzhou, Xi'an, Beijing, Chengdu, Nanning and Xiamen.
[Photo/guanhai.com.cn]
Improve Tourist Satisfaction from Details
For Qingdao tourist attractions, the attention to tourist satisfaction has been internalized into vivid details.
Tsingtao Beer Museum is the first professional beer museum in China and the first-class in the world. Starting from the demand of tourists, it constantly improves the satisfaction of tourists and makes more and more " returned customer" here. Tsingtao Beer Museum has added beer explanation to the midway bars and large bars, so that the guests can understand the production process and characteristics of different beers while tasting.
To improve the satisfaction of tourists, it is not only reflected in the bonus points of tour experience, but also reflected in the protection of the order of the tourism market.
Laoshan, a national 5A scenic spot, is a must for many tourists to Qingdao. For the coming May Day holiday, the scenic area has also made a comprehensive preparation for the “entrance examination”.
More Than 60% of Tourists Recommend Qingdao
Rest assured consumption in Qingdao is becoming an important city brand. According to the survey data of "Qingdao index" of assured consumption in 2020, among the 12 key areas of assured consumption, tourism consumption is the best.
In the field of tourism consumption, the selected respondents are all aged 18 to 70 years old, and they are investigated from six indicators of tourism transportation, tourism catering, tourism accommodation, tourism shopping, tourism entertainment and tourism attractions. In the field of tourism consumption, tourism transportation, tourism accommodation and tourist attractions ranked the top three with 88.80, 86.80 and 86.70 respectively.
It is particularly worth mentioning that the net recommended value of Qingdao tourism based on the survey data is eye-catching. Net recommendation value is an index to measure the possibility that a customer will recommend an enterprise or service to others. It is the most popular customer loyalty analysis index.
[Photo/guanhai.com.cn]
Enhance Competitiveness With Rich Connotation
To be sure, Qingdao tourism still has its own shortcomings. In the process of the "Qingdao index" survey, foreign tourists put forward suggestions for improvement in the field of tourism consumption in Qingdao, including increasing the convenience of transportation, improving the traffic guidance and safety facilities in scenic spots, and strengthening the transparency of catering prices and health safety. In response to tourists' opinions, Qingdao is drawing inferences and improving.
In terms of strengthening the construction of tourism infrastructure, according to the standards of complete functions, meeting the needs of modern tourism and highlighting the image of Qingdao City, Qingdao will explore the construction of small tourism consumption facilities such as coffee houses, teahouses and retail shops in coordination with the surrounding environment in the main urban area and along the coast of the West Coast New Area through market-oriented way.
What’s more, Qingdao will complete the construction of the city's cultural tourism public service platform and launch it online. According to the pilot work plan of the Provincial Department of Culture and Tourism, Qingdao will start the construction process of "one machine Tour" and build a "one center, four platforms" smart cultural tourism public service system.
In addition, Qingdao will improve the service of tourist attractions and promote the Olympic Sailing Center to become a 5A scenic spot.
Qingdao will speed up the construction of smart scenic spots, promote the construction of the city's A-level scenic spot reservation system, and improve the interpretation service of scenic spots. Qingdao will accelerate the cultivation of new forms of tourism, and guide the development of new forms of tourism, such as research tourism, industrial tourism, health tourism, RV tourism and wedding tourism. Creating a series of product lines, establishing the image of Qingdao marine research tourism destination, and enriching the connotation of "traveling in Qingdao". （By Liuqin/Fanying）
